Archives: Projects

Life Insurance agencies such as John Hancock offer to tie behavior data directly to your premium, according to the New York Times. The business collects data from fitness trackers that monitor your exercise and sleep habits. Other companies provide smartphone apps that measure your vehicle’s acceleration and braking patterns, as well as your social media […]

Brand Guide You’re a family insurance agency that gives back to the community. You can’t fake love for your community. Document your 20+ years serving first responders, charities, and coaching youth sports. How did your teams place? Can you post pictures of them? Blog about the 14+ organizations to which you donate and interview who […]

When the Notre Dame Cathedral burnt down on April 15th with no insurance, France faced steep rebuilding costs. The revenue from merchandise and visiting costs funded its renovations. France always self-insured the Cathedral because taking private insurance on it would have been difficult and expensive. Thankfully, French banks and billionaires have raised 790 million in […]

Adding teen drivers to your insurance can raise your premium by 82%. What Determines Cost? Insurance agents group people by age and risk level. Unfortunately, that causes male teenagers to have higher premiums than girls because boys are riskier and get in more wrecks. Teen premiums are also higher because insurance agents don’t have information […]

Not all insurance agents stay in business by ripping you off. The Basics Insurance structures monthly payments called premiums to insure your valuables. If you make a claim, your insurer will pay out the loss covered by your premium. You shouldn’t be wrecking your car monthly. Your money is pooled with other policyholders and is […]

You can’t control when you die. But you can manage if people who rely on your income will be left without money with which to live. When do I need life Insurance? You only need life insurance when people rely on your income. You don’t need life insurance if you’re 24, in college, and have […]

The National Highway Safety Administration said 3,477 people died and 391,000 were injured from wrecks involving distracted driving in 2015. Distracted driving tickets can drive your premium up by $226 per year. The Zebra found 10 states where distracted driving tickets will boost a motorist’s auto insurance premiums by the highest average percentages. Vermont – […]

Step 1: Start Scouting. Target Online Presence Google analytics will track every metric you can imagine about your website visitors, including what page they came from, how they found you, and their age range. You can harness this information to drill down your outbound marketing. Money spent to reach customers who aren’t in your demographic […]

For my week 2 project, I’m building a business plan to dominate social media. 1) A description of the actual results you produced/ 2) A breakdown of your workflow I spent weeks brainstorming blog post ideas, researching tools, and reading painful insurance posts to learn what to avoid. I outlined content to write and ideas […]

Analyzing the Mammogram The American Cancer Society recommends a yearly mammogram when women reach 45 and one every other year for women age 55 and older. Before you get a mammogram, you should know its pros and cons. Basic mammogram facts: Mammography is an X-Ray of the breast that uses two plates to flatten the […]