1) The final result will be 3 projects for Britebee from the following options: 1) A blog post 2) a plan to survey 1,000 people 3) A pitch to an insurance agency 4) Website branding project for agency
2) A few sentences explaining how this project is related to your goals.
I will demonstrate my copywriting ability, resourcefulness, and professionalism. This will stretch my bounds of marketing and selling Britebee’s services to an insurance agency.
3) A breakdown of what you plan to accomplish by the end of each week.
Every week I want to learn a new tool and how it will work together
Week 1: I’ll learn how to condense a long article into a bite-sized blog post, into Facebook ads, and email marketing. I’ll have to learn Facebook ads and the best format for email marketing.
Week 2: I’ll learn how to create an irresistible pitch for Britebee’s services by creating a week’s worth of social media content, as well as social media marketing campaigns to attract traffic an insurance agent’s website.
Week 3: I’ll learn how to brand an insurance agent’s website who I’ve never met to a city I’ve never been to.
4) A 1-2 sentence description of what you anticipate your biggest challenge to be.
My biggest challenge will be creating social media campaigns and a survey covering 1,000 people. I’ll have to push myself to learn new tactics and find a method to cold call agents and consumers.
5) A 1-2 sentence description of the most important asset or skill you bring to this project. I have regular writing experience for newspapers, businesses, and websites. I’ve also recently tackled huge projects that I had no idea how to approach, so this project is less daunting.